Privacy Policy

4U2THRIVE (“we”, “our”, or “us”) is committed to protecting your privacy and ensuring that your personal information is collected, processed, stored, and protected in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”).

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, request an appointment, submit an enquiry, or make use of our professional services.

By using our website or engaging with our services, you consent to the collection and processing of your personal information in accordance with this Privacy Policy.

1. Information We Collect

Depending on your interaction with us, we may collect the following information:

  • Full name
  • Email address
  • Contact number
  • Physical address
  • Child or learner information where voluntarily provided
  • Parent or guardian information
  • School information where applicable
  • Information submitted through contact forms or appointment requests
  • Information relating to educational, behavioural, emotional, developmental, or psychological concerns voluntarily provided by you
  • Technical information including IP address, browser type, operating system, and website usage statistics collected through cookies and analytics

2. How We Use Your Information

We use your personal information to:

  • Respond to enquiries and appointment requests.
  • Provide psychological, educational, and consulting services.
  • Conduct assessments and prepare reports where requested.
  • Communicate regarding appointments, services, and recommendations.
  • Improve our website and customer experience.
  • Send newsletters or updates where you have consented.
  • Comply with legal, ethical, and professional obligations.

3. Special Personal Information

As part of providing educational psychology services, we may process special personal information relating to children, educational development, learning difficulties, emotional wellbeing, behavioural concerns, and assessment outcomes.

Such information is processed only:

  • With the appropriate consent from a parent, legal guardian, or authorised individual.
  • Where required for the provision of professional services.
  • In accordance with POPIA and applicable ethical guidelines governing psychological practice.

4. Sharing Your Information

We treat all personal information as confidential.

Your information will never be sold or rented.

Where necessary, we may share relevant information with:

  • Schools or educational institutions (with consent)
  • Medical or allied healthcare professionals (with consent)
  • Professional service providers assisting with administration or IT support
  • Regulatory authorities where required by law

Information is only shared where appropriate and necessary for the delivery of services or to comply with legal obligations.

5. Data Security

We implement appropriate technical and organisational safeguards to protect your personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

Although every reasonable effort is made to protect your information, no electronic transmission or storage method can be guaranteed to be completely secure.

6. Cookies

Our website may use cookies to:

  • Improve website performance.
  • Remember your preferences.
  • Analyse visitor behaviour.
  • Enhance your browsing experience.

You may disable cookies within your browser settings; however, doing so may limit certain website functionality.

7. Marketing Communications

Where you have consented, we may send information relating to:

  • Practice updates
  • Parenting resources
  • Educational articles
  • Workshops and events
  • New services

You may unsubscribe from these communications at any time.

8. Your Rights

In accordance with POPIA, you have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate information.
  • Request deletion of personal information where legally permissible.
  • Object to certain processing activities.
  • Withdraw consent where processing is based on consent.
  • Lodge a complaint with the Information Regulator of South Africa.

Requests may be submitted using the contact details below.

9. Data Retention

Personal information is retained only for as long as necessary to:

  • Deliver professional services.
  • Maintain legally required records.
  • Meet ethical and regulatory obligations.
  • Resolve disputes or enforce agreements.

Information that is no longer required will be securely deleted or anonymised.

10. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites and encourage users to review their privacy policies before providing personal information.

11. Children’s Privacy

Many of our services are provided to children and adolescents.

Personal information relating to minors is collected and processed only with the consent of a parent, legal guardian, or another authorised person, except where otherwise permitted or required by law.

We are committed to protecting the privacy and wellbeing of every child and family we serve.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the updated revision date.

Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is processed, please contact us:

4U2THRIVE

Website: https://www.4u2thrive.co.za

Email: admin@4u2thrive.co.za / avitte@gmail.com

Telephone: 010 101 3977

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